The design is structured around a modular system that allows for the creation of multiple posters and graphic materials tailored to the diverse programming of Christmas events. This approach ensures that each event has its own visual identity without losing cohesion with the overall campaign.
Key elements include a warm and festive color palette, modern and legible typography, and dynamic compositions that incorporate illustrations and photographs referencing Figueres’ traditions. The entire design was conceived to capture the public’s attention and effectively communicate the wide variety of scheduled activities.
The result is a versatile and unified graphic system that reinforces Figueres’ image as a vibrant and welcoming destination during the holiday season.
